Produce Crate Labels
Collections of the Print Department

3rd Floor, McKim Building, Central Library

Available in the BPL's online collections.

Prior to World War II, produce was packed in wooden crates with attractive labels, designed to catch the buyer's eye, pasted on the ends. After the onset of war, rationing, cost cutting, and a search for cheaper materials in every industry motivated the fruit packers to experiment with cardboard containers.

Since wooden crates were more labor intensive, and most available manpower was involved with the war effort, cardboard containers eventually prevailed. By the early 1950's, wooden crates had almost disappeared from the packing houses. The transition to cardboard containers left warehouses full of unused labels.

Up n' Atom Brand: California carrots
  Appleton Brand apples

Up n' Atom Brand: California carrots. Produce of U.S.A., M. L. Kalich & Co., main office, Watsonville, Calif.


Appleton Brand apples. Irregular container, grown packed and shipped by Borgovich & Dragovich, Watsonville, California